FULL Period 1 2.2 Comparative and Superlative Adjectives A2
Comparative and Superlative Adjectives
Activity: List as many adjectives you can imagine to describe your company and your job.
Introduction to Comparatives:
Explanation:
- Comparative adjectives are used to compare two things.
- How can we form comparatives:
- Short adjectives: Add “-er” (e.g., tall → taller)
- Adjectives ending in “y”: Change “y” to “i” and add “-er” (e.g., happy → happier)
- Long adjectives: Use “more” before the adjective (e.g., innovative → more innovative)
Examples:
- “Our sales figures are higher this quarter than last quarter.”
- “This software is more user-friendly than the previous version.”
Introduction to Superlatives
Explanation:
- Superlative adjectives are used to compare more than two things.
- How do we form superlatives:
- Short adjectives: Add “-est” (e.g., tall → tallest)
- Adjectives ending in “y”: Change “y” to “i” and add “-est” (e.g., happy → happiest)
- Long adjectives: Use “most” before the adjective (e.g., innovative → the most innovative)
Examples:
- “Our company has the highest customer satisfaction rate in the industry.”
- “This is the most effective marketing campaign we have ever launched.”
Reading: Read the text and answer the questions:
Apple vs. Samsung
Apple and Samsung are two of the most well-known companies in the technology sector. Both companies produce a variety of electronic products, including smartphones, tablets, and laptops. However, they have different strengths and weaknesses.
Apple is known for its innovative design and user-friendly products. Its iPhone is one of the best-selling smartphones in the world. Many people believe that Apple’s products are more stylish and easier to use than those of its competitors. Apple is also famous for its strong brand loyalty; customers are often very satisfied with their products and are likely to buy Apple products again.
Samsung, on the other hand, is known for its wide range of products. Samsung offers more types of smartphones than Apple, catering to different budgets and preferences. Samsung’s flagship phones, like the Galaxy series, are among the most advanced in the market. They often feature the latest technology and are considered to be very powerful. Additionally, Samsung’s products are generally more affordable than Apple’s.
When it comes to customer service, both companies excel. Apple is often praised for its helpful and friendly customer service. Many customers feel that Apple’s support team is the most efficient. Samsung also has a strong reputation for customer service, but some customers feel that Apple’s service is better.
Overall, Apple and Samsung are both highly successful companies, but in different ways. Apple is known for its innovation and brand loyalty, while Samsung is recognized for its wide range of products and affordability.
Questions:
- What are Apple products often praised for?
- Which company offers more types of smartphones, catering to different budgets and preferences?
- What is one of the main reasons for Apple’s strong brand loyalty?
True or False:
- Apple’s iPhone is one of the best-selling smartphones in the world.
- Samsung’s products are generally more expensive than Apple’s.
- Apple is recognized for its wide range of products and affordability.
- Both Apple and Samsung are known for their strong customer service.
- Samsung has stronger brand loyalty than Apple.
Listening: Listen to the following conversation and answer the questions:
