FULL Period 1 5.2 Introduction to Marketing words A1

What is Marketing?

• Marketing is how companies tell people about their products.
• It helps companies sell products.

Key Marketing Ideas

1. Product

   • A product is something a company makes or sells.
   • Example: Shoes, phones, food.

2. Price

   • The price is how much money you pay for a product.
   • Example: The price of a coffee is $3.

3. Customer

   • A customer is a person who buys a product.
   • Example: You are a customer when you buy food.

4. Brand

   • A brand is the name of a company or product.
   • Example: Nike, Samsung, and Coca-Cola are brands.

5. Advertisement

   • An advertisement is something that tells people about a product.
   • It can be on TV, the internet, or in a magazine.
   • Example: You see an ad for a new phone on TV.

6. Market

   • A market is the place where people buy and sell things.
   • It can also mean the group of people who buy products.
   • Example: The market for cars is big.

7. Sell

   • To sell is when a company gives you a product and you give them money.
   • Example: The store sells clothes.

8. Promotion

   • A promotion is something special a company does to sell more products.
   • Example: Buy one, get one free is a promotion.

Why is Marketing Important?

• Marketing helps companies find customers.
• It tells customers why they should buy a product.
• It makes companies more successful by selling more products.